Client & Sales
Client Retention
Definition
Your ability to keep existing clients over time, expressed as a percentage. Started the year with 20 clients, ended with 16 (ignoring new ones) = 80% retention.
Why It Matters
High retention = stable revenue + lower acquisition costs + compounding CLV. Low retention means constantly replacing churned clients.
Related Terms
Explore in Corcava
Corcava handles client retention and relationship management automatically — try it free.
Start Free Trial