Invoicing & Cash Flow
Monthly Recurring Revenue
Definition
Predictable revenue earned every month from retainers, ongoing contracts, and subscriptions. Not one-off project revenue. Five retainer clients at $4K/month = $20K MRR.
Why It Matters
MRR is the stability metric. An agency with $50K MRR can plan, hire, and invest. Same annual revenue without MRR = constant uncertainty.
Related Terms
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