18 posts tagged with Marketing Agency
Agency-level margin hides the truth — some clients subsidize others, and the loudest account is often the least profitable. This guide shows how to build a client-level P&L, alloca...
CRMs manage the client before the money; project management tools manage the work after. Almost every agency runs both — and loses hours, scope, and margin in the handoff between t...
Most agency software comparisons list 40 features and rank none of them. This checklist organizes the features that actually move margin by the flow your agency already runs — lead...
Compare HubSpot vs Corcava focusing on simplicity, unified pricing (vs HubSpot's upsell model), integrated time tracking, and project management. Complete analysis of total cost of...
Calculate utilization, blended rates, and profit margins for marketing agencies. Learn how to track team productivity, optimize pricing, and improve profitability with comprehensiv...
Set up form submissions to auto-create leads and deals with assigned reps. Learn how to configure form-to-CRM automation, lead routing rules, and deal stage progression for marketi...
Build reusable reporting dashboards with Corcava's saved views and auto-send them monthly. Learn how to create professional client reports with key marketing KPIs, white-label bran...
UTM tracking, forms, and CRM integration included. Step-by-step guide to designing campaign landing pages in Corcava with UTM tracking, form integration, and CRM lead creation. Lea...
Understand when to use each platform for cold and warm outreach. Technical comparison of deliverability setups for agency outbound and transactional emails, covering SPF, DKIM, DMA...
Build and measure campaigns from lead → deal → project. Learn how to create effective outreach sequences using Corcava's CRM and tracking features, including email templates, follo...
