Email Marketing Analytics & Performance

Campaign Analytics

Comprehensive Campaign Performance Metrics

Corcava provides detailed analytics for email campaign performance monitoring:

Campaign Performance Tracking:

Total Sent Count: Track total number of emails sent in each campaign
Total Delivered Count: Monitor number of emails successfully delivered to recipients
Total Opened Count: Track number of emails opened by recipients
Engagement Metrics: Calculate open rates, delivery rates, and engagement statistics

Campaign Analytics Features:

Aggregate Counts: Automatic calculation of campaign performance totals
Template Performance: Track performance of campaigns using specific email templates
Campaign Search: Search and filter campaigns by name and template for analysis
Historical Tracking: Maintain historical records of campaign performance over time

Performance Dashboard:

Campaign Overview: Comprehensive overview of all campaign performance metrics
Template Association: View template names associated with campaign performance
Scheduled Tracking: Track scheduled campaigns and their performance timing
Team Analytics: Analyze campaign performance within team scope

Campaign Performance Analysis

Campaign analytics provide insights for marketing optimization:

Performance Insights:

Best Performing Campaigns: Identify campaigns with highest engagement and delivery rates
Template Effectiveness: Analyze which email templates generate best performance results
Delivery Optimization: Identify campaigns with delivery issues for optimization
Engagement Analysis: Analyze recipient engagement patterns and preferences

Campaign Comparison:

Performance Comparison: Compare performance across different campaigns
Template Analysis: Compare template performance across multiple campaigns
Time-Based Analysis: Analyze campaign performance over different time periods
Trend Identification: Identify trends and patterns in campaign performance

Optimization Opportunities:

Content Optimization: Use performance data to optimize email content and templates
Timing Optimization: Optimize campaign timing based on performance analytics
Audience Targeting: Refine audience targeting based on engagement metrics
Delivery Improvement: Improve email delivery based on performance analysis

Email Engagement Metrics

Tracking Email Opens, Clicks, and Responses

Email engagement is tracked through comprehensive metrics and monitoring:

Engagement Tracking:

Email Opens: Track when recipients open email campaigns
Delivery Status: Monitor successful email delivery to recipient inboxes
Send Timestamps: Record precise timestamps for email sending
Engagement Rates: Calculate open rates and delivery rates for campaigns

Email Log Analytics:

Delivered Flag: Boolean tracking of successful email delivery
Opened Flag: Boolean tracking of email opens by recipients
Send Tracking: Timestamp tracking of when emails are sent
Recipient Analytics: Analyze engagement by recipient type (contact, client, custom)

Engagement Metrics:

Open Rate Calculation: Calculate percentage of delivered emails that are opened
Delivery Rate: Calculate percentage of sent emails that are successfully delivered
Engagement Analysis: Analyze overall engagement levels across campaigns
Performance Trends: Track engagement trends over time and campaigns

Email Performance Monitoring

Email performance is monitored through real-time analytics and reporting:

Real-Time Monitoring:

Live Performance Data: Real-time updates of email campaign performance
Status Monitoring: Monitor email delivery and engagement status in real-time
Error Tracking: Real-time tracking of email delivery errors and failures
Performance Alerts: Monitor performance metrics for optimization opportunities

Performance Analytics:

Campaign Metrics: Detailed metrics for individual campaign performance
Template Performance: Analyze performance of different email templates
Recipient Segmentation: Track performance by recipient type and segmentation
Time-Based Analysis: Analyze performance over different time periods

Contact Email Analytics

Email Performance per Contact

Contact-specific email analytics provide insights into individual contact engagement:

Contact Email Tracking:

Contact Activity Integration: Email communications tracked as contact activities
Contact Engagement: Monitor individual contact engagement with email campaigns
Communication History: Complete email communication history per contact
Contact Response Patterns: Analyze contact response patterns and preferences

Contact Email Features:

Email Activity Timeline: Chronological timeline of email communications per contact
Contact Email History: Complete history of email interactions with each contact
Engagement Tracking: Track individual contact engagement with email campaigns
Response Monitoring: Monitor contact responses to email communications

Contact Analytics Benefits:

Personalized Insights: Insights into individual contact email preferences
Engagement Optimization: Optimize email engagement based on contact behavior
Relationship Management: Enhanced relationship management through email analytics
Contact Segmentation: Segment contacts based on email engagement patterns

Contact Communication Analytics

Contact communication analytics provide comprehensive insights into email interactions:

Communication Metrics:

Email Frequency: Track frequency of email communications per contact
Response Rates: Monitor contact response rates to email communications
Engagement Levels: Analyze contact engagement levels with email content
Communication Patterns: Identify patterns in contact email communications

Analytics Features:

Contact Timeline: Complete timeline of email communications per contact
Activity Analysis: Analyze contact activity patterns and engagement
Communication Insights: Insights into effective communication strategies per contact
Relationship Tracking: Track relationship development through email analytics

Template Performance

Analyzing Template Effectiveness

Email template performance is tracked for optimization and improvement:

Template Analytics:

Template Usage Tracking: Track usage of email templates across campaigns
Template Performance: Analyze performance of different email templates
Template Effectiveness: Measure template effectiveness in achieving campaign goals
Template Optimization: Optimize templates based on performance data

Template Metrics:

Template Campaign Count: Track number of campaigns using each template
Template Engagement: Analyze engagement rates for template-based campaigns
Template Delivery: Monitor delivery rates for campaigns using specific templates
Template Success: Measure overall success of different email templates

Template Performance Benefits:

Template Optimization: Optimize email templates based on performance analytics
Content Improvement: Improve template content based on engagement data
Design Enhancement: Enhance template design based on performance metrics
ROI Improvement: Improve template ROI through performance-based optimization

ROI and Conversion Tracking

Measuring Email Marketing Return on Investment

Email marketing ROI is tracked through comprehensive conversion and performance metrics:

ROI Tracking Features:

Campaign Cost Analysis: Analyze costs associated with email campaign execution
Conversion Tracking: Track conversions resulting from email marketing campaigns
Revenue Attribution: Attribute revenue generation to specific email campaigns
ROI Calculation: Calculate return on investment for email marketing efforts

Conversion Metrics:

Lead Conversion: Track conversion of email recipients to leads and customers
Deal Attribution: Attribute deal creation to email marketing campaigns
Customer Acquisition: Track customer acquisition through email marketing
Revenue Tracking: Track revenue generated through email marketing efforts

Performance ROI:

Cost Effectiveness: Measure cost effectiveness of email marketing campaigns
Performance Optimization: Optimize email marketing for maximum ROI
Investment Analysis: Analyze email marketing investment and returns
Budget Allocation: Optimize budget allocation based on ROI analysis

Email Marketing Dashboard Integration

Email marketing analytics are integrated into comprehensive dashboard reporting:

Dashboard Widgets:

Daily Email Log Count: Widget showing daily email sending volumes and trends
Email Performance Metrics: Real-time email performance indicators and statistics
Campaign Status Overview: Overview of active and completed campaigns
Marketing Analytics: Email marketing metrics integrated with overall marketing analytics

Dashboard Analytics:

Marketing Widget Integration: Email analytics integrated with marketing dashboard widgets
Performance Trends: Track email performance trends over time periods
Comparative Analysis: Compare email performance with other marketing channels
Team Performance: Analyze email marketing performance by team and individual users

Analytics Benefits:

Centralized Reporting: Centralized email marketing analytics in main dashboard
Real-Time Insights: Real-time insights into email marketing performance
Performance Optimization: Optimize email marketing based on dashboard analytics
Strategic Decision Making: Make strategic decisions based on comprehensive email analytics