Email Tracking & Analytics

Email Logs

Comprehensive Email Delivery Tracking

Corcava provides detailed email logging for complete visibility into email communications:

Email Log System:

Campaign Association: Each email log is associated with specific email campaigns
Recipient Tracking: Track individual email addresses and recipient types
Delivery Status: Monitor email delivery status with boolean tracking
Open Tracking: Track email opens with detailed open status recording
Send Timestamps: Record exact send times for all emails

Log Data Structure:

Email Campaign ID: Link logs to specific campaigns for organized tracking
Recipient Type: Categorize recipients (contact, client, custom, user_mailbox)
Email Address: Store recipient email addresses for identification
Delivery Flag: Boolean flag indicating successful delivery
Open Flag: Boolean flag tracking email opens
Send Timestamp: Precise timestamp of email sending

Email Log Types:

Contact Emails: Emails sent to CRM contacts with contact association
Client Emails: Emails sent to client companies with client linking
Custom Emails: Emails sent to custom addresses outside CRM
User Mailbox: Emails sent from connected user mailboxes

Email Log Management

Email logs are managed with comprehensive permissions and access control:

Log Permissions:

View Any: Permission to view all email logs within team scope
View Individual: Permission to view specific email log details
Create Logs: Permission to create new email log entries
Update Logs: Permission to modify existing email log information
Delete Logs: Permission to remove email logs from the system

Log Organization:

Team-Based Access: Email logs are organized by team with proper isolation
Role-Based Permissions: Different access levels based on user roles
Campaign Grouping: Logs grouped by email campaigns for easy management
Pagination Support: Paginated log display for handling large volumes

Delivery Tracking

Monitoring Email Delivery Status

Email delivery is tracked comprehensively across all sending channels:

Delivery Status Tracking:

Sent Status: Track when emails are successfully sent from the system
Delivery Confirmation: Monitor successful delivery to recipient email servers
Failure Tracking: Record delivery failures with detailed error information
Queue Status: Track emails in the sending queue awaiting delivery

Delivery Metrics:

Total Sent: Count of emails successfully sent from campaigns
Total Delivered: Count of emails confirmed delivered to recipients
Delivery Rate: Percentage of sent emails that were successfully delivered
Failure Rate: Percentage of emails that failed to deliver

Outgoing Email Status:

Sent: Email successfully sent through connected email accounts
Failed: Email sending failed with error logging
Queued: Email waiting in queue for sending
Draft: Email prepared but not yet sent

Email Delivery Monitoring

Delivery monitoring provides real-time insights into email performance:

Real-Time Tracking:

Send Confirmation: Immediate confirmation when emails are sent
Delivery Updates: Real-time updates on email delivery status
Error Logging: Immediate logging of delivery errors and failures
Status Changes: Track status changes throughout the delivery process

Delivery Analytics:

Send Time Recording: Precise timestamps for all email sending
Delivery Time Tracking: Monitor time between sending and delivery
Error Analysis: Detailed analysis of delivery failures and causes
Performance Metrics: Overall delivery performance statistics

Campaign Performance

Tracking Campaign Success and Engagement

Campaign performance is monitored through comprehensive analytics:

Campaign Metrics:

Total Sent Count: Total number of emails sent in each campaign
Delivery Count: Number of emails successfully delivered
Open Count: Number of emails opened by recipients
Engagement Rates: Calculate open rates and delivery rates

Campaign Analytics:

Performance Comparison: Compare performance across different campaigns
Template Effectiveness: Analyze performance of different email templates
Recipient Segmentation: Track performance by recipient type (contacts, clients, custom)
Time-Based Analysis: Analyze campaign performance over time periods

Campaign Tracking Features:

Aggregate Counts: Automatic calculation of campaign totals
Performance Ratios: Calculate delivery rates, open rates, and engagement metrics
Campaign Search: Search and filter campaigns by performance metrics
Historical Tracking: Maintain historical records of campaign performance

Campaign Performance Analysis

Performance analysis provides insights for campaign optimization:

Performance Insights:

Best Performing Campaigns: Identify campaigns with highest engagement
Template Performance: Analyze which templates generate best results
Recipient Response: Track how different recipient types respond to campaigns
Timing Analysis: Determine optimal sending times based on performance data

Optimization Opportunities:

Delivery Optimization: Identify and resolve delivery issues
Content Optimization: Use performance data to improve email content
Audience Targeting: Optimize recipient targeting based on engagement data
Send Time Optimization: Optimize sending times for maximum engagement

Email Activity

Integration with Contact Activity Tracking

Email activities are seamlessly integrated with contact management:

Contact Activity Integration:

Email Activity Type: Emails are recorded as specific activity types in contact records
Activity Timeline: Email communications appear in chronological contact timelines
Contact Association: All emails are linked to specific contact records
Team Attribution: Email activities are attributed to appropriate team members

Email Activity Recording:

Incoming Email Tracking: Automatic recording of incoming emails from contacts
Outgoing Email Logging: Track all outgoing emails sent to contacts
Subject Recording: Store email subjects for activity reference
Message Content: Store email content for complete communication history

Activity Features:

Duplicate Prevention: Prevent duplicate email activity recording
Contact Matching: Automatic matching of emails to existing contacts
Activity Deletion: Clean removal of email activities when needed
Team Isolation: Email activities are isolated by team for security

Email Communication History

Complete email communication history is maintained for each contact:

Communication Tracking:

Complete Timeline: Chronological timeline of all email communications
Bidirectional Tracking: Track both incoming and outgoing emails
Context Preservation: Maintain full context of email conversations
Historical Access: Access to complete email communication history

Email Activity Benefits:

Unified View: Single view of all contact communications
Team Collaboration: Team-wide visibility into email communications
Contact Context: Full context for customer relationship management
Communication Insights: Insights into communication patterns and frequency

Reporting

Email Performance Reports and Analytics

Comprehensive reporting provides insights into email marketing effectiveness:

Dashboard Analytics:

Daily Email Counts: Track daily email sending volumes
Email Performance Widgets: Dashboard widgets showing email metrics
Marketing Metrics: Email metrics integrated with overall marketing analytics
Team Performance: Team-level email performance tracking

Email Reporting Features:

Campaign Reports: Detailed reports on individual campaign performance
Delivery Reports: Comprehensive delivery status and failure analysis
Engagement Reports: Analysis of email opens and recipient engagement
Historical Reports: Historical analysis of email performance over time

Marketing Dashboard Integration:

Email Volume Tracking: Track email sending volumes over time periods
Performance Trends: Identify trends in email performance and engagement
Comparative Analysis: Compare email performance across different time periods
Team Analytics: Analyze email performance by team and individual users

Analytics Dashboard Features

Email analytics are integrated into the main dashboard for easy access:

Dashboard Widgets:

Daily Email Log Count: Widget showing daily email sending volumes
Email Performance Metrics: Real-time email performance indicators
Campaign Status: Overview of active and completed campaigns
Delivery Statistics: Summary of email delivery success rates

Reporting Capabilities:

Date Range Analysis: Analyze email performance over custom date ranges
Team Comparison: Compare email performance across different teams
Campaign Analysis: Detailed analysis of individual campaign performance
Trend Identification: Identify trends and patterns in email performance

Performance Insights:

Engagement Analysis: Analyze recipient engagement with email campaigns
Delivery Optimization: Identify opportunities to improve email delivery
Content Performance: Analyze which email content performs best
ROI Tracking: Track return on investment for email marketing efforts