Prospection et gestion des leads

Outreach Tracking

Managing Different Outreach Methods and Channels

The outreach system provides comprehensive tracking of various outreach methods and communication channels:

Outreach Channel Types:

• Platform Outreach: Tracking outreach through freelance platforms (Upwork, Guru, PeoplePerHour)
• Email Outreach: Direct email communication tracking with email addresses
• Call Outreach: Phone call outreach with phone number tracking
• Social Media Outreach: Social media platform outreach (LinkedIn, etc.)
• Messenger Outreach: Messaging platform communication tracking

Outreach Record Structure:

• Outreach Type: Categorizes the method of outreach (platform, email, call, social, messenger)
• Value Field: Stores platform names, URLs, or other channel-specific identifiers
• Contact Information: Email addresses and phone numbers for direct communication
• Description: Detailed notes about the outreach effort and context
• DateTime Tracking: Precise timestamp of when outreach occurred

Team-Based Outreach Management:

• Team Assignment: All outreach records are scoped to specific teams
• User Attribution: Each outreach record tracks the user who performed the outreach
• Team Isolation: Outreach data is isolated between teams for security
• Access Control: Team-based filtering ensures proper outreach visibility

Outreach Organization and Tracking

Outreach activities are systematically organized for effective lead management:

Outreach Data Management:

• Type-Specific Fields: Different fields used based on outreach type
• Email Integration: Email outreach includes email address tracking
• Phone Integration: Call and messenger outreach includes phone number tracking
• Platform Integration: Platform outreach includes platform names and URLs
• Social Integration: Social outreach includes profile URLs and platform details

Outreach Analytics:

• Outreach Volume Tracking: Monitor outreach activity levels over time
• Channel Effectiveness: Analyze which outreach channels are most effective
• User Performance: Track individual team member outreach performance
• Outreach ROI: Measure return on investment for different outreach methods

Lead Source Management

Tracking How Contacts Entered the System

The lead source management system tracks the origin of contacts and leads:

Contact-Outreach Integration:

• Outreach ID Field: Contacts include optional outreach_id to track lead source
• Source Attribution: Links contacts to specific outreach efforts
• Lead Tracking: Track which outreach efforts generate contacts and deals
• Source Analytics: Analyze lead generation effectiveness by outreach method

Lead Generation Tracking:

• Contact Creation Source: Track which outreach effort led to contact creation
• Deal Source Attribution: Deals can be linked to original outreach efforts
• Source Performance: Analyze which sources generate the highest quality leads
• Lead Conversion: Track conversion rates from outreach to contact to deal

Source Data Management:

• Optional Association: Contacts can exist without outreach source attribution
• Flexible Tracking: Supports various lead generation methods and sources
• Historical Tracking: Maintain lead source information for long-term analysis
• Source Reporting: Generate reports based on lead source effectiveness

Lead Lifecycle Management

The system tracks leads through their complete lifecycle:

Lead to Contact Conversion:

• Contact Creation: Outreach efforts can result in contact creation
• Source Preservation: Original outreach source maintained throughout contact lifecycle
• Lead Quality Tracking: Monitor quality of leads from different sources
• Conversion Analytics: Analyze conversion rates from outreach to contact

Lead to Deal Progression:

• Deal Source Tracking: Deals can be linked to original outreach efforts
• Lead Acquisition Events: System triggers events when leads convert to deals
• Source Attribution: Maintain outreach source attribution through deal lifecycle
• Revenue Attribution: Track revenue generation back to original outreach efforts

Outreach Types

Platform, Email, Call, Social, and Messenger Tracking

The system supports comprehensive tracking across multiple outreach channels:

Platform Outreach (TYPE_PLATFORM = 1):

• Freelance Platforms: Track outreach through platforms like Upwork, Guru, PeoplePerHour
• Platform Value: Store platform names and specific platform identifiers
• Platform-Specific Tracking: Customize tracking for different platform types
• Platform Performance: Analyze effectiveness of different platforms

Email Outreach (TYPE_EMAIL = 2):

• Direct Email Communication: Track email-based outreach efforts
• Email Address Storage: Store email addresses for follow-up communication
• Email Campaign Integration: Link with broader email campaign functionality
• Email Response Tracking: Monitor email outreach effectiveness

Call Outreach (TYPE_CALL = 3):

• Phone Communication: Track phone-based outreach efforts
• Phone Number Storage: Store phone numbers for follow-up calls
• Call Outcome Tracking: Record call results and follow-up requirements
• Call Performance Analytics: Analyze phone outreach effectiveness

Social Media Outreach (TYPE_SOCIAL = 4):

• Social Platform Tracking: Track outreach through social media platforms
• Profile URL Storage: Store social media profile URLs (LinkedIn, etc.)
• Social Engagement: Monitor social media outreach and engagement
• Social Platform Analytics: Analyze effectiveness of social media outreach

Messenger Outreach (TYPE_MESSENGER = 5):

• Messaging Platform Communication: Track outreach through messaging platforms
• Messenger Contact Information: Store messenger contact details
• Messenger Platform Tracking: Track different messaging platforms
• Messenger Performance: Analyze messaging platform effectiveness

Outreach Type-Specific Features

Each outreach type has specific features and tracking capabilities:

Type-Specific Data Storage:

• Platform Types: Store platform names and URLs for platform outreach
• Email Types: Store email addresses and email-specific information
• Call Types: Store phone numbers and call-related details
• Social Types: Store social media URLs and profile information
• Messenger Types: Store messenger contact information and platform details

Type-Specific Analytics:

• Platform Analytics: Analyze performance of different freelance platforms
• Email Analytics: Track email outreach open rates and responses
• Call Analytics: Monitor call success rates and follow-up requirements
• Social Analytics: Analyze social media engagement and conversion
• Messenger Analytics: Track messaging platform effectiveness

Lead Acquisition Events

Automated Lead Tracking and Notifications

The system includes automated lead acquisition tracking and notification:

Lead Acquisition Event System:

• LeadAcquired Event: Automatically triggered when deals are created from outreach
• Event Integration: Events fired when deals have associated outreach sources
• Automatic Triggering: Events automatically triggered during deal creation process
• Event Data: Events include both deal and outreach information

Notification System:

• Telegram Notifications: Automated Telegram notifications for lead acquisition
• Slack Notifications: Slack notification system for team lead alerts
• Team Notifications: Lead acquisition notifications sent to appropriate team members
• Notification Customization: Configurable notification settings per team

Lead Acquisition Analytics:

• Source Attribution: Track which outreach efforts generate deals
• Conversion Tracking: Monitor lead to deal conversion rates
• Source Performance: Analyze which sources generate highest value deals
• Lead Quality Assessment: Evaluate lead quality based on conversion outcomes

Lead Acquisition Workflow

The lead acquisition process follows an automated workflow:

Automatic Lead Detection:

• Deal Creation Monitoring: System monitors deal creation for outreach associations
• Source Identification: Automatically identifies outreach source for new deals
• Event Triggering: LeadAcquired events triggered for deals with outreach sources
• Notification Dispatch: Notifications automatically sent to team members

Lead Acquisition Data:

• Deal Information: Complete deal data included in lead acquisition events
• Outreach Context: Original outreach information preserved and included
• Team Context: Team information included for proper notification routing
• User Attribution: User information included for accountability and tracking

Contact Last Contacted

Tracking Communication Frequency and Timing

The contact system includes sophisticated communication frequency tracking:

Last Contacted Tracking:

• Last Contacted Timestamp: Automatic tracking of last communication with contacts
• DateTime Precision: Precise timestamp tracking for communication timing
• Communication Frequency Analysis: Analyze how often contacts are communicated with
• Follow-up Scheduling: Use last contacted data for follow-up planning

Communication Timing Features:

• Automatic Updates: Last contacted timestamps updated automatically during communications
• Manual Updates: Last contacted can be manually updated for offline communications
• Timezone Support: Last contacted timestamps respect team timezone settings
• Historical Tracking: Maintain historical communication timing data

Communication Frequency Analytics:

• Contact Engagement Measurement: Measure contact engagement through communication frequency
• Follow-up Optimization: Optimize follow-up timing based on last contacted data
• Communication Patterns: Identify optimal communication frequency patterns
• Relationship Health: Monitor relationship health through communication frequency

Lead Nurturing and Follow-up

The last contacted system supports effective lead nurturing:

Follow-up Management:

• Communication Gaps: Identify contacts that haven't been contacted recently
• Follow-up Prioritization: Prioritize follow-ups based on last contacted timing
• Communication Scheduling: Schedule follow-ups based on communication history
• Lead Nurturing Workflows: Integrate with pipeline automation for lead nurturing

Contact Relationship Management:

• Relationship Maintenance: Maintain contact relationships through regular communication
• Communication Consistency: Ensure consistent communication with important contacts
• Contact Prioritization: Prioritize contacts based on communication history
• Relationship Analytics: Analyze relationship strength through communication patterns

Business Process Integration:

• Sales Process Integration: Last contacted data integrates with sales processes
• Pipeline Integration: Communication timing affects pipeline progression
• Lead Scoring: Communication frequency contributes to lead scoring
• Customer Success: Use communication data for customer success management