Email Tracking & Analytics

Email Logs #

Comprehensive Email Delivery Tracking #

Corcava provides detailed email logging for complete visibility into email communications:

Email Log System:

• Campaign Association: Each email log is associated with specific email campaigns
• Recipient Tracking: Track individual email addresses and recipient types
• Delivery Status: Monitor email delivery status with boolean tracking
• Open Tracking: Track email opens with detailed open status recording
• Send Timestamps: Record exact send times for all emails

Log Data Structure:

• Email Campaign ID: Link logs to specific campaigns for organized tracking
• Recipient Type: Categorize recipients (contact, client, custom, user_mailbox)
• Email Address: Store recipient email addresses for identification
• Delivery Flag: Boolean flag indicating successful delivery
• Open Flag: Boolean flag tracking email opens
• Send Timestamp: Precise timestamp of email sending

Email Log Types:

• Contact Emails: Emails sent to CRM contacts with contact association
• Client Emails: Emails sent to client companies with client linking
• Custom Emails: Emails sent to custom addresses outside CRM
• User Mailbox: Emails sent from connected user mailboxes

Email Log Management #

Email logs are managed with comprehensive permissions and access control:

Log Permissions:

• View Any: Permission to view all email logs within team scope
• View Individual: Permission to view specific email log details
• Create Logs: Permission to create new email log entries
• Update Logs: Permission to modify existing email log information
• Delete Logs: Permission to remove email logs from the system

Log Organization:

• Team-Based Access: Email logs are organized by team with proper isolation
• Role-Based Permissions: Different access levels based on user roles
• Campaign Grouping: Logs grouped by email campaigns for easy management
• Pagination Support: Paginated log display for handling large volumes

Delivery Tracking #

Monitoring Email Delivery Status #

Email delivery is tracked comprehensively across all sending channels:

Delivery Status Tracking:

• Sent Status: Track when emails are successfully sent from the system
• Delivery Confirmation: Monitor successful delivery to recipient email servers
• Failure Tracking: Record delivery failures with detailed error information
• Queue Status: Track emails in the sending queue awaiting delivery

Delivery Metrics:

• Total Sent: Count of emails successfully sent from campaigns
• Total Delivered: Count of emails confirmed delivered to recipients
• Delivery Rate: Percentage of sent emails that were successfully delivered
• Failure Rate: Percentage of emails that failed to deliver

Outgoing Email Status:

• Sent: Email successfully sent through connected email accounts
• Failed: Email sending failed with error logging
• Queued: Email waiting in queue for sending
• Draft: Email prepared but not yet sent

Email Delivery Monitoring #

Delivery monitoring provides real-time insights into email performance:

Real-Time Tracking:

• Send Confirmation: Immediate confirmation when emails are sent
• Delivery Updates: Real-time updates on email delivery status
• Error Logging: Immediate logging of delivery errors and failures
• Status Changes: Track status changes throughout the delivery process

Delivery Analytics:

• Send Time Recording: Precise timestamps for all email sending
• Delivery Time Tracking: Monitor time between sending and delivery
• Error Analysis: Detailed analysis of delivery failures and causes
• Performance Metrics: Overall delivery performance statistics

Campaign Performance #

Tracking Campaign Success and Engagement #

Campaign performance is monitored through comprehensive analytics:

Campaign Metrics:

• Total Sent Count: Total number of emails sent in each campaign
• Delivery Count: Number of emails successfully delivered
• Open Count: Number of emails opened by recipients
• Engagement Rates: Calculate open rates and delivery rates

Campaign Analytics:

• Performance Comparison: Compare performance across different campaigns
• Template Effectiveness: Analyze performance of different email templates
• Recipient Segmentation: Track performance by recipient type (contacts, clients, custom)
• Time-Based Analysis: Analyze campaign performance over time periods

Campaign Tracking Features:

• Aggregate Counts: Automatic calculation of campaign totals
• Performance Ratios: Calculate delivery rates, open rates, and engagement metrics
• Campaign Search: Search and filter campaigns by performance metrics
• Historical Tracking: Maintain historical records of campaign performance

Campaign Performance Analysis #

Performance analysis provides insights for campaign optimization:

Performance Insights:

• Best Performing Campaigns: Identify campaigns with highest engagement
• Template Performance: Analyze which templates generate best results
• Recipient Response: Track how different recipient types respond to campaigns
• Timing Analysis: Determine optimal sending times based on performance data

Optimization Opportunities:

• Delivery Optimization: Identify and resolve delivery issues
• Content Optimization: Use performance data to improve email content
• Audience Targeting: Optimize recipient targeting based on engagement data
• Send Time Optimization: Optimize sending times for maximum engagement

Email Activity #

Integration with Contact Activity Tracking #

Email activities are seamlessly integrated with contact management:

Contact Activity Integration:

• Email Activity Type: Emails are recorded as specific activity types in contact records
• Activity Timeline: Email communications appear in chronological contact timelines
• Contact Association: All emails are linked to specific contact records
• Team Attribution: Email activities are attributed to appropriate team members

Email Activity Recording:

• Incoming Email Tracking: Automatic recording of incoming emails from contacts
• Outgoing Email Logging: Track all outgoing emails sent to contacts
• Subject Recording: Store email subjects for activity reference
• Message Content: Store email content for complete communication history

Activity Features:

• Duplicate Prevention: Prevent duplicate email activity recording
• Contact Matching: Automatic matching of emails to existing contacts
• Activity Deletion: Clean removal of email activities when needed
• Team Isolation: Email activities are isolated by team for security

Email Communication History #

Complete email communication history is maintained for each contact:

Communication Tracking:

• Complete Timeline: Chronological timeline of all email communications
• Bidirectional Tracking: Track both incoming and outgoing emails
• Context Preservation: Maintain full context of email conversations
• Historical Access: Access to complete email communication history

Email Activity Benefits:

• Unified View: Single view of all contact communications
• Team Collaboration: Team-wide visibility into email communications
• Contact Context: Full context for customer relationship management
• Communication Insights: Insights into communication patterns and frequency

Reporting #

Email Performance Reports and Analytics #

Comprehensive reporting provides insights into email marketing effectiveness:

Dashboard Analytics:

• Daily Email Counts: Track daily email sending volumes
• Email Performance Widgets: Dashboard widgets showing email metrics
• Marketing Metrics: Email metrics integrated with overall marketing analytics
• Team Performance: Team-level email performance tracking

Email Reporting Features:

• Campaign Reports: Detailed reports on individual campaign performance
• Delivery Reports: Comprehensive delivery status and failure analysis
• Engagement Reports: Analysis of email opens and recipient engagement
• Historical Reports: Historical analysis of email performance over time

Marketing Dashboard Integration:

• Email Volume Tracking: Track email sending volumes over time periods
• Performance Trends: Identify trends in email performance and engagement
• Comparative Analysis: Compare email performance across different time periods
• Team Analytics: Analyze email performance by team and individual users

Analytics Dashboard Features #

Email analytics are integrated into the main dashboard for easy access:

Dashboard Widgets:

• Daily Email Log Count: Widget showing daily email sending volumes
• Email Performance Metrics: Real-time email performance indicators
• Campaign Status: Overview of active and completed campaigns
• Delivery Statistics: Summary of email delivery success rates

Reporting Capabilities:

• Date Range Analysis: Analyze email performance over custom date ranges
• Team Comparison: Compare email performance across different teams
• Campaign Analysis: Detailed analysis of individual campaign performance
• Trend Identification: Identify trends and patterns in email performance

Performance Insights:

• Engagement Analysis: Analyze recipient engagement with email campaigns
• Delivery Optimization: Identify opportunities to improve email delivery
• Content Performance: Analyze which email content performs best
• ROI Tracking: Track return on investment for email marketing efforts